Jeremy Baines

CXO and Author in Bristol, UK

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Jeremy Baines is CXO at Talis, an Independent Software Vendor providing solutions to the education market.

Before Talis Jeremy co-founded Howard Baines, a London based UX consultancy, with Clive Howard. Howard Baines’ UX Lifecycle approach helped organisations ranging from startups to enterprises realise measurable business value through UX. Jeremy has a background in Graphic Design but developed a deep understanding of technology through founding his own ‘shopping list’ technology Startup, which was acquired. He is an evangelist for technology and UX having appeared in numerous publications and at events. He was also elected a member of the prestigious International Society of Typographic Design.

Jeremy's unique approach to UX examines the interactions between organisations and their stakeholders (customers, shareholders, employees, members, suppliers and followers), paying particular attention to the touch points that shape the user journey. Optimising each user experience and measuring the improvements in commercially focused metrics such as revenue, conversion, retention, satisfaction, service costs and productivity to demonstrate a tangible ROI.

Delivered by a User Centric, Cognitive approach utilising a combination of heuristics and statistical analysis mapped to existing development methodologies to create an iterative process providing continuous improvement.