Jeremy is a UX designer, leader & author working in Bristol, UK
Huboo: Head of UX
Current
Talis: CXO
Rebranded, Built a team, Built new products, refreshed old.
Passbuilder for Passbook
Worked with Apple's newly released iOS Passbook functionality to improve the pass creating process.
Interviewed by Computer Arts Magazine about designer, developer workflows.
Huddle
Established a set of UI conventions to be used by development team whist rapidly prototyping new functionality.
UX Lifecycle Book
Co Author of a business guide to implementing great software experinces
Spoke at 'Adobe On AIR Tour' about building a great desktop experience!
Bupa implements UX Lifecycle
Deployed User Experience Lifecycle approach to devise a technology change programme to support BUPA’s business transformation.
Adobe Systems: Design and Build of Platform Demo Application
Designed and built a demo application for global evangelism team emphasising Flash Platform benefits. Worked with product owners, evangelists and global development teams on pre-beta products.
Microsoft Bizspark Partnership
Worked with Microsoft to support them in selling solutions in previously resistant emerging technologies market.
Microsoft produced a case study of this success.
TechCrunch
Re-designed and built media platform to allow for rapid scaling.
Hobby project featured in BBC News Online.
AlertThingy
Desktop application: Social network aggregator
Adobe Partner
Awarded exclusive partner status by Adobe and created programme with them to support their business growth in the field of emerging technology companies.
Thompson Reuters
Tested the use of web 2.0 concepts with a traditional audience though Reuters experimental interactive site.
Spoke on building desktop applications at 'The Future Of Web Apps'.
Pinsent Masons
SAAS app: legal compliance application design
University project featured in The Times.
PiggyThingy
Digital piggy bank for a cashless generation
Audiens
SAAS App: B2B marking applicationDesign, User testing & product market fit
Background & Approach
Jeremy is both a UX designer and leader, having built UX teams from the ground up. Jeremy co-founded Howard Baines, a London-based UX consultancy. Howard Baines’ UX Lifecycle approach helped organisations ranging from startups to enterprises realise measurable business value through UX. He has a background in Graphic Design but developed a deep understanding of technology through founding his own ‘shopping list’ technology startup, which was acquired. He is an evangelist for technology and UX having appeared in numerous publications and at events. He was also elected a member of the prestigious International Society of Typographic Design.
Jeremy has published a book: UX Lifecycle - The business guide to implementing great software experiences. It is a guide for organisations starting their UX journey.
His unique approach to UX examines the interactions between organisations and their stakeholders (customers, shareholders, employees, members, suppliers and followers), paying particular attention to the touch points that shape the user journey.
Optimising each user experience and measuring the improvements in commercially focused metrics such as revenue, conversion, retention, satisfaction, service costs and productivity to demonstrate a tangible ROI.
Delivered by a User Centric, Cognitive approach utilising a combination of heuristics and statistical analysis mapped to existing development methodologies to create an iterative process providing continuous improvement.
They said, “you could write a book on user experience”. So I did!
UX Lifecycle is for organisations starting their UX journey or those that have lost their way. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness and satisfaction.
There is practical guidance for building a business case and to identify the key investments required in people and process that will bring about the change needed to deliver success.
What People Are Saying
In addition to his creative talents, Jeremy brings a positive energy to projects that inspires ideas in others and drives projects forwards.”
— Clive Howard (CTO)
“Jeremy is a brilliant leader and an excellent person”
— Adam Tilley (Delivery Director)
“Overall, Jeremy not only measurably improved our products but also made us realise that UX touches every interaction a user or customer might have with our company - our products, our website, our brand, our events, our support interactions.”
— Chris Clark (CTO)
“Jeremy brings an excellent style of constructive collaboration to teamwork and decision making, even in the most demanding creative or operational environments.”
— Justin Leavesley (CSO)
“Always a self-starter, highly motivated and continually seeks to expand his skills in every role he takes on, from design and UX to leadership”
— Kate Melsom (CBO)
“Jeremy is a great manager and a lovely guy. I learnt a lot under his leadership and I’m very pleased we got the opportunity to work together.”
— Nathan Meek (Senior UX Designer)
A few more…
Freelance Clients
Techcrunch
NHS
Adobe
Big Champagne
Bupa
Collective X
Design Plus
Finance A Car
Fund That Deal
Haymarket Publishing
Huddle
Incisive Media
MatchBet
NHS
Pincent Masions
Reuters
TechCrunch
Press
BBC News Online
Tech
Computer Arts Magazine
The Guardian Online
The Next Web
The Times
Think Vitamin
QBS Software Magazine
Get in touch.
jeremybaines@me.com
+44 (0)781 7146459