Jeremy is both a UX designer and leader, having built UX teams from the ground up. Jeremy co-founded Howard Baines, a London-based UX consultancy. Howard Baines’ UX Lifecycle approach helped organisations ranging from startups to enterprises realise measurable business value through UX. He has a background in Graphic Design but developed a deep understanding of technology through founding his own ‘shopping list’ technology startup, which was acquired. He is an evangelist for technology and UX having appeared in numerous publications and at events. He was also elected a member of the prestigious International Society of Typographic Design.

Jeremy has published a book: UX Lifecycle - The business guide to implementing great software experiences. It is a guide for organisations starting their UX journey.

His unique approach to UX examines the interactions between  organisations and their stakeholders (customers, shareholders, employees, members, suppliers and followers), paying particular attention to the touch points that shape the user journey.

Optimising each user experience and measuring the improvements in commercially focused metrics such as revenue, conversion, retention, satisfaction, service costs and productivity to demonstrate a tangible ROI. 

Delivered by  a User Centric, Cognitive approach utilising a combination of heuristics and statistical analysis mapped to existing development methodologies to create an iterative process providing continuous improvement.